The Mail Online were looking to increase awareness of their ‘online newspaper’ as an advertising platform for major brands.
As a relatively new service, Mail Online wished to demonstrate that their online newspaper provided businesses with the potential to access a new, vibrant audience, spanning a wide spectrum of age and class.
As producer and director of the film project, I recruited a range of readers to provide verbal testimonials, summarising their experience of the service to date, including when and why they use it etc. Their responses were then collated and presented as a short film.
The client has been delighted, and somewhat surprised by the results, as they did not fully appreciate just how much the service had impacted on their readers lives. As well as providing this valuable insight of their reader base, the film has also increased their advertisers understanding of just how powerful a marketing platform it is.
