Producer Bronac McNeill and the Gutsy team celebrate this week as they pick up a highly sort after Bronze Lion Health Award. Their Virtual Reality film ‘This is Stroke’ was recognised for ‘the best use of technology’ in the pharma category.
The following short clip shows some behind the scenes footage from the making of the VR film, which gives health care workers the opportunity to virtually experience the devastating effects of having a stroke.
The agency, Publicis Life Brands Resolute, commissioned Gutsy TV to direct and produce a film to highlight the impact of undiagnosed and untreated atrial fibrillation. As one of the major causes of stroke, this film was made to raise awareness of AF (atrial fibrillation) across the health care industry.
If you would like to watch the full film, please visit: http://www.gutsy.tv/spherevision/stroke/stroke.php